Network Rules

Last updated: 9 April 2026

These Universal Rules and Terms of Use (Terms) govern the operation and use of the Smally Loyalty network (the Network), a platform provided by Smally Digital (Smally, we, us).

The Network enables participating businesses (Merchants) to offer loyalty programs (Programs) to customers (Customers) subject to a standardized set of rules governing program operation.

By participating in or using any Program, both Merchants and Customers agree to be bound by these Terms.

1. Introduction

These Terms establish the universal operating framework for all Programs available through Smally Loyalty.

2. Scope and Structure

2.1 These Terms establish the uniform operational rules applicable to all Programs made available through the Network (Network Rules).

2.2 Each Program is created and administered by an individual Merchant and may include additional terms specific to that Program (Merchant-Specific Terms).

2.3 Merchant-Specific Terms apply only to the relevant Program and must not conflict with these Terms.

2.4 In the event of any inconsistency between Merchant-Specific Terms and these Terms, these Terms prevail.

3. Definitions

For the purposes of these Terms:

Program means a loyalty offer created by a Merchant and made available via the Network.

Progress means a Customer's accumulated participation toward earning a Reward under a Program.

Reward means the benefit issued to a Customer upon completion of the applicable Program conditions.

Legacy Program means a Program that has been replaced or superseded but remains available for limited completion purposes.

Effective Date means the date on which a new or amended Program becomes active.

4. Network Rules

The following provisions apply to all Programs without exception.

4.1 Reward Expiry

4.1.1 All Rewards issued through the Network expire sixty (60) days from the date of issuance.

4.1.2 Expiry occurs automatically and may not be extended, modified, or overridden by the Merchant.

4.2 Program Changes

4.2.1 Merchants may amend, replace, or discontinue a Program at their discretion.

4.2.2 Any such change is subject to a minimum notice period of thirty (30) days prior to the Effective Date.

4.3 Legacy Progress

4.3.1 Following a Program change, Customers are permitted to continue accruing and completing Progress under the Legacy Program.

4.3.2 Legacy Programs remain available solely for the purpose of allowing Customers to complete previously accrued Progress.

4.4 Legacy Expiry

4.4.1 All Progress under a Legacy Program expires ninety (90) days after the applicable Effective Date of the Program change.

4.4.2 Upon expiry, any incomplete Progress is automatically forfeited without compensation.

4.5 Automatic Transition

4.5.1 Upon either:

(a) completion of a Reward under a Legacy Program; or

(b) expiry of Legacy Progress,

the Customer automatically transitions to the current active Program.

4.6 Single Active Program State

4.6.1 At any given time, a Customer may accumulate Progress in only one of the following:

(a) a current active Program; or

(b) a Legacy Program pending completion.

4.6.2 Progress must not be accumulated concurrently across multiple Programs.

4.7 No Conversion or Transfer

4.7.1 Progress accumulated under one Program must not be converted into monetary value, transferred, or applied toward any other Program.

5. Merchant Obligations

5.1 Merchants are solely responsible for defining Program economics (including thresholds and Reward value), accurately describing Programs and Rewards, honouring fulfilled Rewards, and ensuring legal and regulatory compliance.

5.2 Smally does not determine or guarantee Reward value, provide or fulfil Rewards, or act as seller/supplier of goods or services offered by a Merchant.

6. Customer Rights and Responsibilities

6.1 Customers are entitled to accrue Progress and redeem Rewards in accordance with these Terms, receive clear Program information, and complete eligible Progress within applicable timeframes.

6.2 Customers acknowledge that Rewards expire in accordance with clause 4.1, Progress may be forfeited under clause 4.4, and Rewards are provided by the Merchant, not Smally.

7. Merchant-Specific Terms (Program Annex)

7.1 Each Program must include Merchant-Specific Terms defining Program structure, eligibility requirements (if any), reward scope, and any additional Merchant conditions.

7.2 Merchant-Specific Terms must be clear, not misleading, and consistent with these Terms.

8. Role of Smally

8.1 Smally provides the technical infrastructure supporting the Network and the standardized rules governing Program operation.

8.2 Smally does not act as a party to Merchant-Customer transactions, guarantee goods/services availability or quality, or assume liability for Reward fulfilment.

9. Suspension and Enforcement

9.1 Smally reserves the right to suspend or remove any Program that breaches these Terms, creates operational/system inconsistencies, or violates applicable law.

9.2 Smally may take such action without prior notice where reasonably necessary.

10. Amendments

10.1 Smally may amend these Terms from time to time.

10.2 Continued use of the Network constitutes acceptance of the amended Terms.

Merchant Program Annex Example

Merchant: Cafe Roma

Program Name: Coffee Rewards

Program Description: Customers receive one (1) stamp per eligible coffee purchase. Upon collecting nine (9) stamps, the Customer is entitled to one (1) Reward.

Reward: One (1) standard coffee, as defined by the Merchant. No cash alternative is available.

Conditions: Valid for in-store purchases only; not transferable; subject to availability.